Resellers and retailers are two distinct types of business partners who have a direct impact on the performance of your brand. It doesn’t matter if they are strategic alignment, product expertise or customer network they are committed to the growth of your business and will assist you to meet the demands of your customers.
A retailer is a B2C company why not find out more that purchases wholesalers, distributors, or directly from brands to sell their goods or services to consumers. They could be in the general business of selling products such as shoes (Famous Footwear, Designer Shoe Warehouse) as well as outdoor gear (REI, Columbia Sportswear) and even candy (See’s Candy, Lolli and Pops). Retailers also specialize in specific sectors like clothing (Pato’s Closet, Poshmark) or electronics (Best Buy, Target).
Resellers are individuals or companies who sell products under their own brand or stocks to the end consumer. They are usually skilled bargainers who can find the best suppliers at the lowest prices and sell their products to consumers at profit.
This business model has become very popular in the modern marketplace, particularly due to the growth of e-commerce platforms. There are even brick and mortar companies that are reselling their products like Home Depot, Walmart and Target. In addition to these businesses there are numerous online marketplaces that allow individuals to sell their goods. This includes Facebook marketplace, Craigslist and even the famous clothing website, Poshmark. Some of these online markets may have restrictions on what you can resell.